The Geek and Jock's Blog

Confession: I’ve fallen out of love! You know yourself, seeing Star Ratings in the Google SERPs catches your own eye. And so it goes for everyone else, using Google. Star Ratings are the new best friend for anyone with a website and wanting more traffic and potential customers. And Star Rating add credibility which is an influencing factor in Sales. I fell out of love with Author hReview and found a new love to replace her – and she’s even better so read on. Why Author hReview Is Rubbish? Ongoing (and high priced) 6 monthly renewal subscription. In comparison to my new love, I personally think Author hReview worked poorly The support was quite sporadic and almost a pick and choose to who got answered by the author, Hesham Zebida. Updates are few and far between While I found Author hReview a shiny object to start, the polish waned. Enter the SEO Booster Review What I fell in love with first was the value for money, given SEO Booster was only $24.00 which is more tha...

It’s All In The Engagement and Communities We’re always looking at increasing client traffic, creating strong Social Signals for engagement and SEO as well as maintaining a very low resource footprint because we (well me in particular) like to minimise repetitive and boring tasks. Those 3 areas are what every website owner lusts after. Am I right? And I’m guessing you’re probably just like us. So do you want some secret sauce that we’re testing at the moment? Social Is The New Traffic Source, No Question! I hope you have been keeping a little abreast of SEO trends and what Google has been doing for the last 12 to 18 months because it has to do with engagement and Social Signals. I remember predicting this trend with my last Marketing employer 24 months ago and stressing the need to combine their SEO and Social team resources. Pity they didn’t move on my recommendation back then as they would have been ahead of the game, though I understand they’...

It’s All In The Engagement and Communities We’re always looking at increasing client traffic, creating strong Social Signals for engagement and SEO as well as maintaining a very low resource footprint because we (well me in particular) like to minimise repetitive and boring tasks. Those 3 areas are what every website owner lusts after. Am I right? And I’m guessing you’re probably just like us. So do you want some secret sauce that we’re testing at the moment? Social Is The New Traffic Source, No Question! I hope you have been keeping a little abreast of SEO trends and what Google has been doing for the last 12 to 18 months because it has to do with engagement and Social Signals. I remember predicting this trend with my last Marketing employer 24 months ago and stressing the need to combine their SEO and Social team resources. Pity they didn’t move on my recommendation back then as they would have been ahead of the game, though I understand they’...

Webinar Express – Goodbye to GoToWebinar Forever! Every once in a while, a product comes along that literally changes the course of an entire marketplace. Google did it with Online Advertising Apple did it with the iPhone Well, for far too long, Online Webinars have been expensive and very clunky to use. I tried working with GoToWebinar 12 months ago and it was a nightmare to use and equally so to record and store for later use. I gave up in utter frustration. GoToWebinar and their fellow online webinar businesses are about to go out of business, seriously. Webinar Express is a WordPress plugin that has only just entered the market and it is mindblowing. Let me repeat that, Webinar Express is mindblowing! How, I hear you ask? Simplicity Like Nothing Before It You know me and I love things easy, quick and comphrensive and feature rich. It takes a bit to make me say WOW but I did when it took me no more than 5 minutes to setup a complete Webinar that incorporates Social Marketing a...

WordPress is Better .. Nuff Said! It was interesting to see comments on Facebook about several new CRM/CMS systems that supposedly are more ‘beautiful’ than WordPress. What was interesting to note was, these people were going to launch into a relatively new CMS systems for mission critical business related websites. Now, I’m all for change to a better widget BUT a complete business running on something untested is just asking for trouble, if you ask me. Why Stick With WordPress? Listen, I started website life with handcrafted bland and boring HTML. I moved to GUI HTML editors then through Joomla, Drupal and settled on WordPress. The latter in my opinion is best of breed, mature and simply made for businesses wanting to get (and stay) connected online. Joomla – Short and Sweet Joomla was and still is very crude when it comes to support as well as robust plugins that extend the feature set. Flame on if you still use Joomla. Drupal – Nice But Ahem … Drup...

Webinar Express – Goodbye to GoToWebinar Forever! Every once in a while, a product comes along that literally changes the course of an entire marketplace. Google did it with Online Advertising Apple did it with the iPhone Well, for far too long, Online Webinars have been expensive and very clunky to use. I tried working with GoToWebinar 12 months ago and it was a nightmare to use and equally so to record and store for later use. I gave up in utter frustration. GoToWebinar and their fellow online webinar businesses are about to go out of business, seriously. Webinar Express is a WordPress plugin that has only just entered the market and it is mindblowing. Let me repeat that, Webinar Express is mindblowing! How, I hear you ask? Simplicity Like Nothing Before It You know me and I love things easy, quick and comphrensive and feature rich. It takes a bit to make me say WOW but I did when it took me no more than 5 minutes to setup a complete Webinar that incorporates Social Marketing a...

You Know Speed = More Sales, Right? Lightning speed online means revenue boosts When it comes to making sales, performance in your website is of paramount importance. Speed and reliability means people have initial confidence in your front line entity and continue to look further at what you offer. So, the hosting platform you choose is critical for your online business. Back Story Most of you know I was the VP of Customer Technical Support many years ago, for WebCentral. To be honest, WebCentral saw explosive growth for being in the right place at the right time – the beginning of businesses getting onto the Internet and needing hosting space. A lot of water has past under the bridge since I left back in 2005 and WebCentral has a reasonably tarnished name these days too. Why? Typical reasoning being their focus is their bottom line – classic business screw up. But I digress. I wanted to tell you about an emerging hosting company that is concentrating it’s efforts on j...